Executes on-site and off-site SEO tactics for clients to increase search visibility, visits, leads, and conversions
Optimizes on-page content using best user experience practices
Demonstrates ability to empathize with searchers in order to produce a user-friendly on-page experience
Works collaboratively with design team and web development team to implement on-page elements that increase search traffic and improve user experience.
Designs content catered to specific platforms with careful attention to typography, layout, and iconography
Establishes and maintains a consistent visual style and voice when creating content and engaging with audiences
Synthesizes analytics to determine what content generates the most engagement
Effectively works and communicates with team members in a fast-paced creative environment
Demonstrates strong knowledge of DSLR camera equipment and lighting techniques to create high quality portraits
Exhibits professionalism and good customer service when photographing and interacting with graduates and their families
Served as project manager for a graduate student-led storytelling project in Matanzas, Cuba
Facilitated ideation excercises such as card sorting, wireframing, and prototyping
Oversaw experience design process, video production, and photography in an agile work environment